The 2022 Native Northwest Orange Shirt features a unique design by Ts'msyen (Tsimshian) artist Morgan Asoyuf with the words “Every Child Matters” inscribed in the centre.
Children are to be honoured, loved and respected and encouraged to thrive. This shirt reflects the multi generational impact of Residential Schools and the resilience of those who survived.
Through JustOne purchasing from Native Northwest, they donate proceeds from orange shirt sales to the Native Northwest Reconciliation Fund to support people and families who continue to be impacted by Residential Schools and intergenerational trauma. Its purpose is to advance Reconciliation by funding initiatives that support Indigenous wellness, learning, and culture. In its first year, Orange shirt and orange sticker proceeds have already funded 200+ scholarships for Indigenous students at 20+ post-secondary institutions, in addition to supporting BC Aboriginal Childcare Society, Urban Native Youth Association, Aboriginal Headstart Association of BC, and more.
In addition JustOne will donate $5 from every shirt locally to Woodland Cultural Centre.